초록 열기/닫기 버튼
This study incorporates the phenomenological method to explore the motivation behind users’ experience of Pokémon Go, an augmented reality mobile game. Six adults over the age of 40 participated in the study, and data were collected through in-depth interviews; Although the Pokémon Go game is a popular cultural phenomenon that users of all ages enjoy, insufficient research has been conducted on the experiences of players and existing studies have mainly been limited to quantitative research. After analyzing data collected using Colaizzi’s phenomenological research method tourism experiences, fostering social relationships, creating positive emotions and family bonding due to internal and external factors through the reality-based experience of augmented reality games were identified as participation motives that influenced the experiences of Pokémon Go users. Our findings revealed that during gameplay, Pokémon Go encouraged tourism in certain areas, motivated users to create new relationships with other players using Pokémon Go, promoted feelings of enjoyment and supported interactions between family members. The outcomes of this study can be applied to provide fundamental information on implementing mobile augmented reality games as a form of leisure to enhance physical and mental wellbeing, promote intergenerational communication and boost tourism.
키워드열기/닫기 버튼
pokémon go, augmented reality, mobile game, tourism, social relationship, positive emotion, family bonding
