초록 열기/닫기 버튼
Based on fact that the Chinese cover almost 45.2% of foreign tourists in Korea, this study aims at illuminating systematically the interactive relations between life style, tour motivation, and tour behavior intention in case of Chinese tourists. To summarize of the study is as follows. First, Chinese tourists visiting Korea have a strong motivation to escape from daily routine and pursue their individuality in lifestyle. Second, I have illuminated that tour attitude acts as a effective variable to explain the revisit intention and recommendation intention; the more positive attitude toward tour they have, the higher revisit intention they show and the higher recommendation of Korean tour they suggest. Third, the result of moderating effect of the perceived risk by the Chinese tourists reveals that the recommendation intention is meaningful but the moderating effect on the safety/risk toward revisit intention is not. The focus of this study in which the moderating effect of the perceived risk is analyzed systematically provide academic insinuations of the present tasks which have not been illuminated in the precedent studies.
키워드열기/닫기 버튼
Chinese Tourists, Lifestyle, Tour Motivation, Tour Behavior Intention
