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This study analyzes the factors affecting farmers’ recognition and acceptance of sustainable agriculture. To accomplish the objectives of the study a farm survey was conducted using target respondents which were made of the local correspondents and reporters of Korea Rural Economic Institute. The Heckman's model was employed for an empirical analysis on determining the extent of farmers’ acceptance of sustainable agriculture. The analysis results show that the more farmers think it is important for Korea to adopt sustainable farming practices, the more they adopt sustainable agriculture. It is also shown that the high incomes farmers earn, the more interest they have in the environment and thus the more likely they are to adopt sustainable agriculture. Based upon the empirical results it is suggested that an adoption of economic incentive instruments, education of sustainable agriculture, research and development of sustainable agriculture technology, and an establishment of sustainable agriculture infrastructure to expand the scale of sustainable agriculture.