초록 열기/닫기 버튼
This study lies on the purpose of providing fundamental level of data that could benefit the university marketing strategy by examining the influence the education service quality causes to student satisfaction and behavioral purpose. Under the convenient sampling method, 521 students were sampled from 4-year colleges located in Seoul. By using SPSS 15.0, frequency analysis and exploratory factor analysis were held along with using AMOS 7.0 to perform confirmatory factor analysis and covariance structure analysis for proving the construct validity of each model. Results from these research methods and analysis of data are as follows: First, education service quality had significant influence on student satisfaction. Second, student satisfaction had significant influence on behavioral purpose. Third, education service quality had significant influence on behavioral purpose. To sum up, it can be concluded that education service quality enhances behavioral purpose through student satisfaction which prove to be the important parameters that relate to the relationship of independent and dependent variables.
