초록 열기/닫기 버튼
Purpose –Given that the degree of residents' involvement in most MICE events is relatively low, this study aims to provide a MICE village concept and suggest strategies for developing MICE villages where residents' active participation in MICE is encouraged. Design, data, and methodology –A case study technique and extensive literature reviews are conducted. First, this study reviewed MICE event trends to understand MICE participants' needs. Second, several government policy projects that lead residents' active participation were analyzed. Result –This study proposed a MICE village concept where MICE events are held in residents' daily lives. In the MICE village, residents are expected to be heavily involved in operating diverse MICE events and tourism activities such as team-building programs. This study also provided the concept of MICE PD, who is in charge of designing MICE events and providing residents education programs to improve service quality. Conclusions –Based on the MICE village concept, this study discussed each stakeholder's role for successful MICE village making. Several issues, such as financial support and policy-making, were proposed.
키워드열기/닫기 버튼
MICE Village, Tourism in Daily Lives, Small Meetings, Tourism Trends
