초록 열기/닫기 버튼

This study investigated the relationship between visitation constraints of exhibition center and visitation satisfaction according to the characteristics of visitors. We surveyed residents who lived nearby KINTEX and visitors of KINTEX. Based on the analysis, our study is different from the constraints that proposed in leisure studies as we only put forward two big constrains factors which are personal constraints and operational constraints. Visitation constraints are different depending on the characteristics of visitors. As a result, accessibility and congestion factor was found to have a negative effect on satisfaction of exhibition center facilities, satisfaction of exhibition center service, satisfaction of exhibition center events. The lack of information and programs factor appeared to negatively affect the satisfaction of the exhibition center service. Organizers should provide differentiated services to visitors in order to attract their target visitors. In addition, they should strive to eliminate visitation constraints.



키워드열기/닫기 버튼

전시참관객의 특성
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전시장 방문 제약요인
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전시장
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방문만족도
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Characteristics of Visitors, Visitation Constraints of Exhibition Center, Exhibition Center, Visitation Satisfaction.