@article{ART001174761,
author={Seong-Bae Lim and Sung Kwan Kim and Robert B. Mitchel and Soon-Goo Hong},
title={Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry},
journal={정보시스템연구},
issn={1229-8476},
year={2004},
volume={13},
number={2},
pages={155-172}
}

TY - JOUR
AU - Seong-Bae Lim
AU - Sung Kwan Kim
AU - Robert B. Mitchel
AU - Soon-Goo Hong
TI - Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry
T2 - 정보시스템연구
JO - 정보시스템연구
PY - 2004
VL - 13
IS - 2
PB - 한국정보시스템학회
SP - 155
EP - 172
SN - 1229-8476
AB - The purpose of this study is to investigate factors which can lead small buyers to participate in a Reverse Aggregation Electronic Market (RAEM). Five factors including search, selection, price, delivery, and Internet literacy were selected as possible factors which are expected to influence small buyers' participation in a RAEM. This paper focused on a RAEM of the Korean automotive industry in which the third party aggregator formed a group of small automobile repair shops (ARS) and amassed buying power for them by building a buyer'oriented electronic market (EM). Survey data were collected from small ARS in South Korea. The results of the empirical analysis indicated that fast delivery and support for Internet illiteracy are potential incentives that could influence buyers' decisions to join a RAEM.
KW - Reverse Aggregation, Electronic Market, Automotive industry
DO -
UR -
ER -

Seong-Bae Lim, Sung Kwan Kim, Robert B. Mitchel and Soon-Goo Hong. 2004, "Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry", 정보시스템연구, vol.13, no.2 pp.155-172.

Seong-Bae Lim, Sung Kwan Kim, Robert B. Mitchel, Soon-Goo Hong "Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry" 정보시스템연구 13.2 pp.155-172 (2004) : 155.

Seong-Bae Lim, Sung Kwan Kim, Robert B. Mitchel, Soon-Goo Hong. Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry. 2004; 13(2), 155-172.

Seong-Bae Lim, Sung Kwan Kim, Robert B. Mitchel and Soon-Goo Hong. "Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry" 정보시스템연구 13, no.2 (2004) : 155-172.

Seong-Bae Lim; Sung Kwan Kim; Robert B. Mitchel; Soon-Goo Hong. Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry. 정보시스템연구, 13(2), 155-172.

Seong-Bae Lim; Sung Kwan Kim; Robert B. Mitchel; Soon-Goo Hong. Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry. 정보시스템연구. 2004; 13(2) 155-172.

Seong-Bae Lim, Sung Kwan Kim, Robert B. Mitchel, Soon-Goo Hong. Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry. 2004; 13(2), 155-172.

Seong-Bae Lim, Sung Kwan Kim, Robert B. Mitchel and Soon-Goo Hong. "Small Buyer's Adoption of Reverse Aggregation Electronic Markets: A Case Study on the Korean Auto Repair Industry" 정보시스템연구 13, no.2 (2004) : 155-172.