Browsing by Author "Phuoc-Thien NGUYEN"

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An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach

Wann-Yih WU; Thi-Yen DO; Phuoc-Thien NGUYEN; Nadia ANRIDHO; Minh-Quan VU (Korea Distribution Science Association, 2020-08)

The objectives of this study are (1) to review previous studies in the context of brand management in consumer behaviors using costumer based brand equity (CBBE) and theory of planned behavior (TPB) as the basic foundation ...
How Leader Characteristics and Leader Member Exchange Lead to Social Capital and Job Performance

Duc-Thuan TRAN; Li-Yueh LEE; Phuoc-Thien NGUYEN; Wethima SRISITTIRATKUL (Korea Distribution Science Association, 2020-01)

The study aims to verify the relationship between leaders’ personality traits in leader - member exchange (LMX), and job performance. Hierarchical Regression Analysis was used to examines (a) how leaders’ personality traits ...

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