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Browsing by Author "Taesoo Moon"

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An Empirical Study on Consumer's Continuous Usage Intention of Smartphone Services in China

Yan Chen; Taesoo Moon (The Korea Association Of Information Systems(Kais), 2015-03)

With the active smartphones user exceeding 500 million by the end of 2014, China has now becomethe largest smartphone market in the world. Smartphone companies provide variety of informationthrough a range of applications, ...
An Empirical Study on Intention to Purchase through SNS in China and Moderating Effect of Experience and Gender

목혜민; Taesoo Moon (Korea Internet Electronic Commerce Association, 2013-03)

수천만의 시용자들이 매일 소셜네트워크서비스(SNS) 이용에 많은 시간을 보내고 있다. 오늘날, 마케팅 담당자들은 SNS의 이용동향과 SNS의 활용방안에 대해 많은 관심을 가지고 있다. 최근 페이스북, 트워터, 바이두, 시나 웨이보 등의 SNS 사이트에서 행해지는 광고를 보고 그리 놀라워하지 않는다. 그것은 SNS 이용시 비교적 낮은 비용으로 의사전달을 하는 수단이 되기 때문에 e-Tailer들에게는 ...
An Empirical Study on SNS Characteristics and User Acceptance on Continuous Intention to Use SNSs

목혜민; Sangmin Choi; Taesoo Moon (Korea Internet Electronic Commerce Association, 2014-03)

정보통신기술과 인터넷의 발전은 개인적 삶의 변화를 가져왔다. 오늘날 대부분의 사람들은인터넷을 기반으로 하는 스마트 기기를 활용하여 SNS(Social Network Services)를 즐기고 있다. SNS의 사용은 사람들 간의 관계를 형성하고 의사소통하는 새로운 도구로 자리매김하고 있다. 본 연구의 목적은 SNS의 지속적 사용의도에 미치는 영향요인에 관한 연구이며, 이를 위해기존의 SNS ...
An Empirical Study on the Influence of Extrinsic and Intrinsic Motivation on Intention to use Mobile Social Network Service

Yan Chen; Taesoo Moon (Korea Internet Electronic Commerce Association, 2014-05)

As a way to gather diverse information required for everyday living, the importance of social network has been growing. Social network service(SNS) has been spreading rapidly because of diffusion of the Internet, evolution ...
An Empirical Study on User Acceptance of Mobile Payment in China: Based on UTAUT Model

장예민; Taesoo Moon (Korea Internet Electronic Commerce Association, 2013-06)

최근 스마트폰의 이용자가 증가하면서 모바일 결제서비스의 이용의도에 관한 관심이 높아지고 있다. 특히 모바일 결제서비스는 모바일 기기의 기능성과 실용성을 높여주는 중요한 수단이 되기도 한다. 중국의 경우에는 선진국과 비교할 때, 아직 모바일 결제서비스가 초기단계에 머물러 있다. 그 이유는 아직 모바일 결제에 대한 위험이 높은 것으로 사용자가 인식하고 있기 때문이다. 본 연구는 중국의 모바일 ...
Does Information Systems Research Need Formative Measurement

Gimun Kim; Taesoo Moon (Korea Internet Electronic Commerce Association, 2014-11)

There is a common mistake in psychological and behavioral journals leading to serious questions concerning the research validity in structured equation model(SEM). Petter et al.(2007), published in the MIS Quarterly, pointed ...
ERP시스템의 성공적 구축에 미치는 영향요인과 정보시스템 성숙도의 조절효과

Taesoo Moon; Kang Jae Jung (Korea Internet Electronic Commerce Association, 2007-12)

Enterprise Resource Planning (ERP) system is one of key information technology to shape doing business. The purpose of this study is to analyze the influence of the organizational characteristics of ERP adoption on successful ...
ICT역량이 융합성과에 미치는 영향, 그리고 융합능력의 매개효과분석

Sangmin Choi; Taesoo Moon (Korea Internet Electronic Commerce Association, 2015-02)

As the convergence technology by ICT(Information and Communication Technology), is widely spread out, inter-industry convergence activities, according to user's needs and market demand, are being activated between products, ...
Impact of O2O Service Influencing Factors on Repurchase Intention in China

Wenjie Zhang; Sungbae Kang; Taesoo Moon (Korea Internet Electronic Commerce Association, 2020-10)

As Online and Offline service appears at the world, O2O services have become common interest in most people's lives. For China, this Internet-based and mobile device-based service has created tens of billions RMB in market ...
Impulse Purchase Intention of Chinese Customers at the Large Scale Online Promotion Day: Focus on Intrinsic and Extrinsic Motivation Perspective

목혜민; Taesoo Moon (Korea Internet Electronic Commerce Association, 2016-10)

Alibaba Group has been holding large-scale online promotions like 50% price discount in Tmall on November 11th (also called Double 11) in recent years. The transaction volume was 13.679 billion on November 11th, 2015. ...
Influence of Car Sharing Service on Consumers’ Continuous Usage Intention in China

Yuanhao Huang; Taesoo Moon (Korea Internet Electronic Commerce Association, 2018-10)

Car sharing service is emerging in China. China’s increasing wealth makes it to achieve sustainable urban mobility. Today, China’s car sharing network has grown to more vehicles with five active operators in major cities ...
Influence of Competitor, Customer Orientation and IT Competence on Marketing Performance in Chinese SMEs

Yu, Jiatong; Taesoo Moon (The Korea Association Of Information Systems(Kais), 2019-12)

Purpose This study examines the roles of firm-level IT competence in the relationship between marketing orientation and marketing performance in the context of Chinese SMEs. To achieve this goal, this study presents and ...
Influence of Homophily and Tie Strength on Purchase Intention on Microblog-based SNSs through Perceived Diagnosticity

목혜민; Sangmin Choi; Taesoo Moon (Korea Internet Electronic Commerce Association, 2015-04)

Social network services(SNSs) change existing marketing practices because people are relying more on the members of their own networks to guide their decision making. Lots of people share product information or shopping ...
Influence of IS Planning and Change Management on ERP Implementation Success

Taesoo Moon (The Society of Digital Policy & Management, 2009-03)

Enterprise Resource Planning (ERP) system is one of key information technology to shape doing business. ERP adoption characteristics like IS planning and change management before ERP implementation are rising in importance, ...
Influence of market orientation and e-marketing capability on marketing performance in Chinese SMEs

우가인; Sungbae Kang; Taesoo Moon (Korea Internet Electronic Commerce Association, 2019-10)

According to rapid development of science and technology, firm’s e-marketing is recognizing as an important part of modern economy. Firms use more actively science and technology to carry out marketing activities and enhance ...
Influence of Perceived Value and Perceived Playfulness on Continuous Usage Intention of Smartphone Services in China

Yan Chen; Sungbae Kang; Taesoo Moon (Korea Internet Electronic Commerce Association, 2015-10)

Most people use smartphones to communicate with others, find information, have fun, and manage their everyday lives. In addition to traditional services, smartphone services can now be used to provide advanced mobile ...
IPTV 서비스 영향요인과 지속적 사용의도에 관한 실증연구

한준형; Taesoo Moon (Korea Internet Electronic Commerce Association, 2011-06)

Recently, digital satellite broadcasting services and broadband Internet services are growing rapidly. In addition, users have become to choose a variety of medias and communication products or services. Among consumer-related ...
IPTV 서비스의 지각된 가치와 지각된 즐거움, 그리고 지속적 사용의도에 관한 실증연구

한준형; Taesoo Moon (Korea Internet Electronic Commerce Association, 2012-06)

The rapid development of telecommunication technology changed existing one-way analog service into two-way digital media service. IPTV service as a convergent platform in technological mechanism of broadcasting and ...
IT 거버넌스 실행요인이 조직성과에 미치는 영향 연구

Sangmin Choi; Taesoo Moon (Korea Internet Electronic Commerce Association, 2010-06)

Recently, IT governance faces on either efficiency or flexibility for technology supply and usage in organizational IT infrastructure. In other word, IT governance faces the dual demands for flexibility and speed on the ...
IT거버넌스 실행요인과 정보시스템(IS) 효과성, 그리고 전략적 연계의 조절효과

최상민; Taesoo Moon (The Korea Association Of Information Systems(Kais), 2011-06)

IT governance is an integral part of enterprise governance and consists of the leadership, organizational structures, and processes that ensure organization's IT decision making for achieving organizational goal. Most firms ...

Browsing by Author "Taesoo Moon"

Browsing by Author "Taesoo Moon"

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