Purpose As decentralized exchanges (DEXs) have emerged as a viable alternative to centralized exchanges (CEXs), understanding why users consider switching from incumbent trading platforms to decentralized ones has become ...

Purpose This study examines how chatbotconversation initiation styles (AI-initiated vs. user-initiated) influenceconsumers’ perceived usefulness, trust, and purchase intention. Drawing onSelf-Determination Theory and ...

Purpose The purpose of this study is to quantify robot vacuum cleaner user experiences accumulated in online reviews at the choice-attribute level and to identify the asymmetric impact structure of product attributes on ...

Purpose The purpose of this study is to investigate the structural relationships among perceived ESG authenticity, consumer trust, and brand loyalty in the financial services industry. In particular, this study aims to ...

With the recent advancement of digital technology, live commerce has emerged as a significant new online distribution channel, drawing attention for its real-time interaction and immersive experiences, which have brought ...

Purpose The purpose of this study is to empirically examine consumers’ acceptance and cancellation behavior toward subscription services for high-value durable goods by estimating both willingness-to-pay (WTP) and negative ...

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연구배경: 담뱃세 인상 정책은 대표적인 인구집단 수준의 담배 규제 정책이지만, 그 효과가 사회경제적 집단별로 동일하게 나타나는지는 명확하지 않다. 본 연구는 2015년 담배가격 인상 전후 한국 성인의 현재흡연 변화를 평가하고, 이러한 변화가 가구소득수준, 교육수준, 직업분류에 따라 다르게 나타나는지를 검토하였다. 방법: 2013-2016년 지역사회건강조사 자료를 이용한 반복횡단면 연구를 ...

Background Acute myeloid leukemia (AML) is a highly aggressive hematologic malignancy. Currently, targeted therapy represents a transformative approach in the treatment of this disease. Semaphorin 4A (SEMA4A) is a member ...

Background Atopic dermatitis (AD) is a chronic inflammatory skin disease characterized by intense itching and eczematous lesions, significantly affecting quality of life. Complex interactions involving genetic predispositions, ...